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With our medical marketing company blog, we help you stay up to date with the latest industry news that may affect your daily office operations. From HIPAA regulation changes to national medical coverage policy updates, we stay on top of the news that matters to you.

Read below for the latest news impacting your medical printing decisions.

Can My Medical Practice use Every Door Direct Mail?

Every Door Direct Mail (EDDM) is a low cost new service from the US Post Office that is about 3 times cheaper than regular mail and half the price of bulk mail. It allows you to target patients by using complete mail routes surrounding your practice. The cost to deliver each piece of mail can be as low as 16 cents each. You also do not have to pay to address the mail or buy a mailing list and permit. It really is the most economical way to reach every perspective patient in your area.

EDDM is most effective for doctors who are practicing a form of medicine that everyone needs.

Providers who get the best results from EDDM are:

Chiropractors – Counselors – Cosmetic Surgeons – Dentists – Dermatologists – Diagnostic Centers/Labs – Emergency Clinics – Eye Surgery – Foot and Ankle Doctors – General Practitioners – Imaging Centers – Medical Groups – OB-GYNs – Optometrists – Orthodontists – Pediatricians – Sleep Disorders – Weight Loss Centers – Or any provider with a new service or offering a new type of procedure.

Patients can’t come to you if they don’t know about you, right?

So getting the word out that your practice exists and providing information about the services you offer is critically important for building up your patient base.

Anyone who may be considering changing medical practices is likely to keep your EDDM card until the next time he or she needs medical treatment. You may also want to consider a limited time offer that persuades them to call sooner than later.

Successful Campaigns Promote:

A New Location – New Doctors in your practice – New Equipment – New Services – Carrying New Insurance Types – More Convenient Hours – Seasonal Check-ups – Back to School – Sports Physicals

Mailing sizes are different than regular mail and effective campaigns need eye catching and easy to designs so contact your team of professionals at TWI for more info on a campaign that will work best for you!

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