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Medical Office Supply Company Blog for Vital Industry News

With our medical marketing company blog, we help you stay up to date with the latest industry news that may affect your daily office operations. From HIPAA regulation changes to national medical coverage policy updates, we stay on top of the news that matters to you.

Read below for the latest news impacting your medical printing decisions.

Sep
06
 
Medical practices doing their own mass mailings can actually create major liabilities for themselves. Truth is, 15% to 18% of all Americans move each year. The USPS also changes what may or may not be a deliverable address on an all too frequent basis. Using a professional mailing service can: Read More »
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As you know, none of your contacts are the same. While email may work great for communicating with an established client, it may look like spam to a prospect...if they see it at all. And, while a phone call is perfect for a prospect who’s ready to buy, someone who’s still early in the research stage may be better served by an online touch. Read More »
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According to the US Census Bureau, 75% of the population now moves every 5 years. With foreclosures at an all-time high, patients are not as stable as they once were. 95% of the time, the patient won’t notify you they changed their address until they come back to see you. If they move out of the area you may never know. Read More »
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In today’s world of extensive HIPAA regulations, patient scrutiny, risk assessments and audits you should start your compliance mission with the first piece of information that the patient fills out when they come into your practice…The Sign-in sheet. Many offices still use a lined sheet of copy paper that patients sign in on and then the receptionist attempts to scratch off when called. The problem is names are still visible to the next patient and you can’t use them for billing audits. Read More »
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In combination with Direct Mail you should represent your practice within the community at public events and through volunteer activities. This solidifies your branding and gives you new contacts while establishing you as a positive fixture in the community. Read More »
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Every Door Direct Mail (EDDM) is a low cost new service from the US Post Office that is about 3 times cheaper than regular mail and half the price of bulk mail. It allows you to target patients by using complete mail routes surrounding your practice. The cost to deliver each piece of mail can be as low as 16 cents each. You also do not have to pay to address the mail or buy a mailing list and permit. It really is the most economical way to reach every perspective patient in your area. Read More »
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At TWI we are able to get lists that can target just about any patient demographic. General practitioners are easy to get patients for because everyone needs them but what about specialists? Read More »
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